May 13, 2024

Building a Beauty Website: Shopify Preferences & Social Sharing (PT 5)

As I build my dropshipping beauty website, I dig into many functions that a lot of you might be missing.

In today’s part of the Building a Beauty Website series, I’ll help you to be representable for the machines as well as potential customers.

There are hidden features on Shopify that you need to always stick your nose in.

I have been building beauty websites for 10 years, and I dedicate myself to sharing with you, the steps with the least effort and the highest return.

Meta Title & Description

Meta Description is what going to appear to the outsider internet surfer on the search engine results.

You edit to be saved in the backend, but it doesn’t display on your website.

That can be edited in the Preferences section on Shopify.

Shopify limits it to 320 characters.

But actually, your limit should be under 160 characters at max.

The search results appear as a one-sentence title, a two-sentence description, and your URL.

Therefore, most of the 320 characters' descriptions wouldn’t show at all.

When you’re experiencing a problem or a need, and you search Google to get an answer that can result in a purchase or knowledge.

You will focus on the search results that contain three to five keywords of what you’re looking for.

So, write the meta description and title as a hook that represents your brand purpose fairly.

While being enriched with keywords that serve the searcher's intention at the same time as the search engines so it can rank you higher on the page.

You will be promoting yourself all over the internet.

If it’s a blog post, the cover photo will display over your link.

In most cases, Shopify will push a default image if there is no relevant image for your link.

You’d like to change that with something more branded and agile.

The dimensions of this image are 1200x628 and it can adapt to many styles.

We can use Canva for that. Create a design with a width of 1200 and a height of 628.

Then you can search for images relevant to your store. It’s recommended to keep it simple with a few visual elements.

It can look nice on your desktop view on your large screen, but in the mobile view, it will be microscopic.

An ideal picture should have your brand logo, images of cosmetics or beauty products, and empty spaces to leave room for adaptability.

Keep your colors consistent with your brand identity. Choose each color for its psychological features.

For instance, red for urgency, blue for trust, orange for creativity, black for excellence, green for health, and yellow for optimism and energy.

Human diverse models help to humanize your brand outside the product point of view. Also, maintain style.

I.E: if you used illustrated elements stick to them and don’t disturb them with realistic objects.

Save your picture as a JPG, so it loads faster. And you will be good to go.

Stick around to catch up with the next article on homepage design.