Build A Wholesale Indian Raw Hair Website With Me - Part 2

We’re still rolling with our Temple Indian Hair website.

In today’s article, we will focus on integration and automation to make you run your business smoothly.

Getting a business going from scratch is like pushing a huge boulder but once you disturb its balance, it will snowball towards success.

So what I want to teach you is that little push, by lighting a flame of the first order to encourage customer reviews to earn social proof that makes you upsell and get new customers to get more reviews again, and so on.

From there the process will be in your favor. Check part one if you missed it.

Writing Meta Description

First, we will go to preferences and focus on the title and meta description.

That text will represent your website on the search engine results.

You need to optimize that with keyword research so you can rank.

Be concise and don’t be repetitive.

Editing Social Sharing Image

When you share a link from your website, if Shopify can’t find the image relevant to it.

Shopify will display a default photo, so you need to change that.

Most of the time, you will share blogs with relevant imagery or some product.

So, you need to make a neutral picture.

Maybe with your hair business logo over the pattern of your brand.

You can repurpose any banner on your website.

Use Canva for that.

Just make it representable.

Setting Up Professional Email

You will need a professional email so people perceive you more as a company.

It will be a great help too to install a review app and other integrations without depending on a personal email address.

I use Google Workspace, which costs around $20, on the contrary, other email domains might cost less like Wix Email or GoDaddy Email.

However, you can downgrade your plan if there are functions you don’t need like Google Drive and Gemini AI.

You will need to write down your contact info, domain, business name, employee number, and location.

Once you verify your domain and other data, you can go back to Shopify and set up your email there.

Integrating Reviews App

You can use the Smile reviews app, it has good integration with PostScript but it’s kind of expensive compared to the Judge.me app which costs $15.

After installing the Judge.me app you want to install the preview badge to show reviews on the products.

If it didn’t show up right away you need to recheck if you activated it on your Shopify online store. Don’t set restrictions or post the reviews manually.

You can set up questions and answers.

And send automatic reminders to customers to urge them to review.

You might want to adjust the star color and hide the free branding for the Judge.me app.

You will be good to go.

Sign Up Form for Companies

On Shopify B2B you can restrict your website to companies solely, but this will destroy your search engine optimization very early.

What you might do is create a sign-up form for companies to collect leads and promote certain product catalogs.

By installing Shopify forms, you will be able to create many forms, it’s sufficient though it has bad reviews.

Your form should have a mandatory text box to check the name, email address, and phone number.

Use a title that is encouraging not boring.

Write down a thank you note for successfully filling out the form.

And trigger the form to display as a pop-up once the visitor opens the website with maybe a 5-second delay.

You can support that with Shopify Flow, and an email welcome series for new subscribers which will be totally automated.

PostScript SMS Campaign

You want to reach out to your leads with various techniques at different times, whether to confirm a payment, notify them about your physical store if they’re nearby, or promote discounts to them.

PostScript is my favorite for this as it complies with Shopify.

You will want to set up your account by typing your information and confirming your carrier network.

It’s going to ask you to update your terms of service and privacy policy.

Just copy and paste the policies it will give you on your Shopify policies as new sections.

Make sure to check all the automation and activate them.

Audit the message flows and update their content to be more personalized rather than the pre-written generic messages.

Update your list and connect your review app.

Then you will be reaching out to customers soon.

Creative Inspiration for Blogs

You will need to write at least 3 blog posts for your website.

Around 1000 words per piece, including any pictures, infographics, or videos to make them as valuable as possible.

Write about the three topics you know everything about and write from real experience.

If you have a creative block, you can utilize ChatGPT to get seed ideas for your blog posting.

Finally, review the content and the keywords using tools like SemRush or Ahrefs before posting.

Check out my blogging strategy for better results.

Footer, Pages, and Forms

I added an About Us page, and a factory page to showcase the manufacturing of the products to the new business partners.

Then, I adjusted the footer to include blog posts, collections, and policy.

I inserted a section to collect leads from customers by signing up to get free value like guides and discounts.

And supported that with a form requesting contact data.

We are not done yet though, wait for the final part to finalize the website and get this big boulder rolling.

And check the first part of Building Indian Hair Website.