Simple Trust-Building Tips to Increase Online Sales Right Now

Trust is the currency of the e-commerce landscape.

Customers should trust you to fulfill their orders, and you should trust and rely on them to keep coming and keep your business alive.

Things happen. But you need to serve people in every aspect possible so you can build a bond that is hard to break.

If you want your dropshipping hair business to sell more, stay around for a long time, then read this.

First Impressions Build Trust

You can make a virtual firm handshake across the oceans using simple assets that you already have in your hair business.

• The logo sums up your vibe and identity. Brand pattern inspired by this logo.
• Website design is the seamless, up-to-date experience you can provide.
• A main header image that is cool and welcoming.
• You should look professional and up to the task, so people take the risk of buying from a new brand.

Unless this exists, people will be scared off and leave you in the middle of the virtual nowhere.

Remember to design for the mobile view because that is how most of your customers will place their orders.

Branding

Diving deeper into your branding, you should be representable and have the essence of your industry around your store and all social media channels.

You can’t send out an email without your logo or publish a social media post with a different color that you rarely use and doesn’t belong to your brand palette.

Make sure to always stick to the fonts, colors, and identity you established. Because consistent branding matters.

Do consistent custom packaging with Private Label Branding.

Brand Story

You would be surprised to see how many people actually check the About Us page.

It’s lowkey insane. People like to know who they’re dealing with. And a set of products and rows of prices won’t tell that story.

I bet you have a wonderful backstory that brought you here. Tell it! Be simple and straightforward, and don’t be shy to go with a personal touch; people appreciate that. Actually, Google loves it, too.

You can also add a number, but don’t make this personal. Make a virtual phone number with DialPad or Grasshopper.

You can add chat so customers can communicate back. I use Shopify Inbox for that. AI chats are kind of lame.

Visual Consistency

You don’t just want to be consistent with your brand only, but also with your visuals.

Good lighting, good photography, and consistent coloring go a long way. High-quality videos with natural lighting can also help to set expectations, and people can know what product they are waiting for.

Go the extra mile and showcase the products like wigs from the inside to show the cap and stretch the lace.

This can be done with your phone, but if you want high-quality photoshoots, you can actually do this now with generative AI with simple prompts.

Just make sure the texture in the pictures matches the bundles you’re selling.

Product Descriptions

Your product descriptions should tell many things about the process, not just the products.

If you import your products from the Dropship Beauty App, you can import the descriptions, too.

If you get your products elsewhere, you can write the info, and Shopify Magic will get it done for you.

But you need to write them yourself at some point. And ensure they’re consistent with your overall brand.

Let people know when they should expect the products too.

You don’t want them to wait for it and pay a deposit for the hair salon, and you don’t fulfill the order. Besides, include that on your Shipping Page!

Customer Reviews

Reviews are essential to building trust for e-commerce businesses.

Customer reviews close many deals because they build brand authority and let the people vouch for you.

Encourage people to leave reviews even with discounts when you first start a business. Facilitate the process for them with apps like Judge.Me, so they feel how easy it is.

Don’t be afraid to ask them to leave reviews with email flows or even in person.

Showcase these testimonials all across your social media channels and your website and highlight them in some stories.

Customer Support

Make sure you’re reachable and approachable.

Don’t give a hard time to those who want to communicate with you about any issue.

If you’ve disguised yourself and made obstacles to this process, you will end up with a high churn rate where people don’t buy anything anymore and recommend people to do so.

At least start with an autoresponder that funnels people to the active communication channels.

And invest in a good CRM system like Groove CRM. And take care of the Contact Us page.

Policies are part of this experience, too. Be clear about them and let people know with visuals what the violations are.

Like the condition of a bundle that can’t be returned.

Leveraging User-Generated-Content (UGC)

UGC is a great way to showcase your fan base and build trust for potential customers.

You can encourage people to tag your Facebook Page in their photos of their new installations.

You can ask permission from people who wear your products to share them on Instagram.

You can even do a contest for the best hairstyle of the month. People love these things and actually feel proud of it.

If you reshared this content instead of the pricey photoshoots. You just unlocked the zero-cost marketing!

Transparent Fair Pricing

Be fair about your hair products prices; don’t participate in the race to the bottom, but don’t add a crazy profit margin.

Instead, play around the market median. The more you’re clear about the prices, the more people will trust you.

Don’t do a sale every day after raising the prices the day before. Customers are used to these tricks.

Be careful about the customer return rate because those who stick to your brand contribute to your annual income.

Also, you can offer some loyalty programs to reward people for buying from you and make them return so you retain them.

Blogging for Value and Trust

Overselling is overkill.

Don’t sell all the time; instead, educate the customer about your products to add a premium value to your products.

Also, learn to underpromise and over-deliver so you don’t disappoint people.

Be fun around your audience base and go live to educate them further with some installation tips.

Trust is a slow-cooked bond.