Email is going to be your main customer service point of contact system.
As I mention in Fearless Beauty, having great customer service will make or break your entire business.
At some point in your growth, you will notice that a standard email system will not be an efficient way to run your business.
Quick Side Note - You better be using a email@example.com email and NOT an email like firstname.lastname@example.org.
We found this out the hard way in the early days of Private Label.
Today, we have found a system that works best for our brands and customer service team.
Here are a few you should consider to help keep your email communications organized. And actually, many will now help manage social media messages and comments as well!
Best CRM Systems
- Groove - Easy to manage multiple brands and social messages.
- Gorgias - Popular with many Shopify users.
- Pipedrive - Really focused on sales.
- Streak - Works excellent with Google Workspace.
The key to finding a great CRM system is to think about something this has a good online user experience, features, and cost-effective.