How to Organize an Event for Your Hair Store to Increase Footfall?

You can feel that your inventory has been sitting in your storage room for a while.

Or that your store doesn’t have the needed publicity that will change everything with a push.

The trick is to organize an event.

It gets people hyped up, especially if you’re in a calm city that has put you in this position in the first place.

Customers will look forward to it and you can sell months’ worth of products in a single day.

But how?

A couple of years ago, I went through the process of perfecting a wholesale day in our Atlanta showroom after one event that was a bit messy.

So, let me tell you how.

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The Festival Vibes

People will come for the experience.

It is a nice day out in the sun, everyone is chilling, and exploring around like they’re in a flea market.

You can organize a small event first in your store to save money and get people to know your place and get comfortable with it.

That’s a way to test numbers of people and sales.

Then you can organize a larger event at a designated area close to your store.

It’s some kind of branding campaign.

It will help if you cooperate with hair salons around you to be present at the event to be an all-inclusive day.

They can share the rent of the space, and it will help if that space is close to good hotels so if anyone flew or drove in.

In this situation, you can get tents, chairs, and a couple of roll-up banners to get the right vibes.

A rented van on duty can facilitate a lot of trips to bring the products.

But of course, you can depend on an extra car from a friend if you’re on a tight budget.

Premium Value Offered

In the Atlanta Wholesale Day, we sold our products at the wholesale price.

Which makes it wonderful for the professionals and good deals for the regular customers.

You don’t want it to feel like an ordinary sale.

Get a couple of friendly trained people from your staff to communicate with the attendants and teach them more about the materials and the difference between them.

Offer topics like wig installation and do live demonstrations juiced up with tips, tricks, and interesting information that people don’t know.

You can feature seminars to discuss the hair industry and hook people with valuable talks and discussions.

You can host influencers whose fan base value matches your budget.

They will get the ball rolling for you and increase the number of attendees.

They might be a good addition to your teasing campaigns before the event as well.

Organizing the Capacity

In the first Atlanta Wholesale Day, I was actually surprised by the magnitude of the audience.

Despite how blissful this is, it could be a nightmare if they came at the same time.

I wasn’t prepared to host all the people all at once.

So, I came up with this idea.

Any person who wants to attend the event is required to buy a $10 ticket.

You might think, why would I pay for a ticket to buy hair products?

It’s not like that.

I break down the event to be on time slots so people can come gradually and stay for as long as they want.

The ticket will be transferred as credit so customers can buy hair for the same value.

So, it’s more like a temporary pass charge to know when the people are coming and how many to arrange your place and stock up your inventory accordingly.

Online Ordering Processing

With the many people, I came to the conclusion that I might need to double the registers the second time.

It was a critical bottleneck the first time.

You can support those registers with your Shopify POS or any tools that help you to bowl all the transactions in one place.

Also, you should develop a page on your website dedicated to the event.

Where people can access all the information and sign up with their emails for any updates.

It would be helpful if you provided online ordering processing.

You must want the people to buy as much as possible at the event.

But most of the time it will be hard to package and process all these sales all at once.

You can push back the payment until they arrive at the event if they want to make any adjustments, but it can eliminate potential hardships.

We covered most of the essentials it takes to organize an event for your hair business. If you’re looking for something bigger where you can be featured as a vendor.

Check the Bronner Bros website to register for their hair show, it’s the biggest hair event ever.