5 Tips for Show Vendors from The Bronner Brothers Show Manager

Before The Bronner Brothers Beauty Show in Miami Beach Center back in August of 2022, I was able to steal Erika for a couple of minutes as a favor for Private Label.

Out of her generosity and as The Bronner Brothers' show manager, she gave away insider tips for beauty show vendors.

Anyone who participated in such events knows for sure how this show can be a nightmare sometimes.

It takes a lot of planning, organization, and execution.

Salute for any first-timer who survives the day without losing her mind.

However, it will be much of a loss for anyone thinking about preparing her business for a beauty show and not listening to Erika's timeless wisdom.

Support your strategy with the Hair Business Blueprint Planner for a more successful event!

 

Be Nerdy About the Materials

To enroll your company in The Bronner Brothers Show, you have to go to the designated convention center that will hold the show not any other convention center.

Once you register, an email will be sent to you that contains all the deadlines, the activities, and the needed materials.

If you skimmed right through it, you would probably cost yourself by not knowing about the discounted rates and other privileges.

The show management organizes these documents to help experienced and inexperienced vendors reach the full potential of the event.

In most of these events, the nosy person who knows even a few things about everything can stand out.

Activate Cross Promotion

The Bronner Brothers Beauty Show is a two-way road.

You will be advertised under The Bronner Brothers' name as a participant in the show.

You should in return promote the show to your customer base, to let them know where you will be.

And fill them in with the experience that will take place.

This exchange can flourish the show with the right audience which benefits your brand and the show at the same time.

Recognize Your Expenses

There are no hidden expenses, you need to do your budget ahead of the show to meet the best capacity you can provide.

That includes things such as material handling costs.

Never heard of it?

Well, it’s basically the cost of bringing your products to the floor and preserving them.

It’s calculated per pound, so you need to make your budget flexible enough for this item solely, to bring as many products as you can.

Interested in a fancy booth?

Carpet is expensive, it costs a good of money to rent and get set up, keep that in mind. For 10x10 booths, your booth will come with 5 amps of electricity and Wi-Fi.

But if you depend heavily on electricity for TV sets, dryers, flat irons, and so on.

You might need to buy electricity.

Not forgetting about your traveling and staying expenses.

Make sure to include everything.

Also check the hair business budget if you're still launching your brand, if you're opening a hair store check how much a hair store cost.

Get Flexible with the Booth Layout

For 20x20 booths you might want to send the show management your booths specs.

That helps you optimize your space better based on different factors you can miss.

For example, if your booth has a wall, it can hide another participant's booth if the visitor is walking down to it.

Coordinating your booth layout with the show management will facilitate your process while utilizing your space.

Exploit Networking Opportunities

Beauty shows like The Bronner Brothers are the beehive of your industry.

You can make a lot of contacts that can become in handy even years later.

Networking is an essential part of these shows, you have to come prepared for it.

Be open, be talkative, and be charming.

Bond with your booth neighbors on both sides.

It’s one of the rarest moments to share your passion for the industry with someone who completely understands you.

You can start preparing yourself for the next show in New Orleans on 17 to 19 August.

And learn tips for show guests to help out your network!