15 Tips to Improve the Conversion Rate of Your Hair Extensions Website

I did a round of website review audits.

Don't share your domain with me if I ever post about planning to do one.

I can be brutal, sorry, but you need it.

Your friends wouldn’t tell you what you’re missing.

And you can mess up many things because your mind will be all over the place while launching your brand.

Unfortunately, it’s going to happen no matter what.

But by letting a fresh third eye examine it.

You can get it up and running in no time with a couple of clicks.

Check the reviews, because you can relate to some of the problems other people had.

It’s not written in stone, everything can be fixed.

With the right knowledge and the right mindset.

Learn How to Dropship Hair and win a free hair website template!

1- Don’t Violate Your Logo

I hate when entrepreneurs slap a bulky logo on the header and make everything revolve around it.

You’re selling hair, not logos.

And your branding is not your logo as you might think, it’s the experience.

When you design a logo yourself make sure it’s simple and relative to the industry.

It shouldn’t take 2 seconds to interpret.

The text or the tagline should be readable.

A lot of handwritten font styles seem fashionable but most of the time you can’t read them.

It should have 2 to 3 colors and one font.

It should be designed horizontally not vertically.

Use simple symbols and don’t include many elements.

Test it on mock-ups to imagine it better.

Think of the big brands, the fruit, the tick sign, the stripes, and the animals.

You probably know what I’m talking about, there is one element with one color, it’s almost poetic.

Upload it to your Shopify store as a transparent PNG with cropped corners.

If the process seems complicated and designers are pricey.

Head to Private Label Branding and get yourself a custom logo for $99.

2- Avoid Super Simple Menus

If your website has a lot of products.

It has to have a lot of sections too.

The more time the person will take to make an order, the more second thoughts she will have.

It’s bad for conversion since they can be exploring neat catalogs or organized collections that seem enjoyable instead of a lousy setting.

Go to navigation and build more menu items that refer to your collections.

With subsections that offer more filtration.

Then go to your products and add multiple product tags that you conditioned to the collections when you were editing them.

They should be added automatically without any intervention.

You can edit their SEO text in the bulk editor for maximum optimization.

3- Smooth User Experience

It’s all about the experience a person has while encountering your website.

It’s like she walked into your physical store.

Where you welcome her with smiles and treats.

If I’m paying for a high-ticket item like a wig, I would expect to feel the luxury of buying it.

Every function of your website needs to speak the status and exclusiveness.

The smooth look, the tone of voice, and the vocabulary used.

And the testimonials from trustworthy people.

It’s the bare minimum and the nature of the beauty industry more than any other industry.

Your website should also be easy to navigate and go through.

It’s not strictly for the customer but for the search engines too.

You should test your website performance to see how long it takes to load and if you need to adjust certain sections or codes.

4- Clean Color Scheme

There are many tools to generate color palettes.

Go back to your Pinterest lists and pick the feeling out of the atheistic pictures you saved.

Observe the colors and take their hex code with tools like Colorzila.

Get yourself a palette on Adobe Color and see if the colors going along well.

Most of the time the derivative of the main color looks more classy and eye- catching like the colors Apple uses for the iPhone backs.

Aim for a smooth look that goes into life by contrast between the elements of your website.

A contrast between the header and the body or the buttons and the background.

Don’t make your website disturbing and distracting.

5- Optimize Images

Speaking of distraction, your image supports the smoothness of your website too.

Don’t use blurry, pixelated, and small pictures.

They must share the same ratio if they’re in a single row.

Stock images are great, you shouldn’t burden yourself with photo sessions you can’t afford.

Freepik, Canva, and Unsplash have great resources for that.

Test the mobile view and the desktop view to see if everything is aligned.

Don’t design the text into the image, instead do it on the theme customization to be separate so it can be recognized by the search engine to rank higher.

6- What About a Rewards Program?

I love the rewards program, I have traveled the world for free using my points of Airmiles and hotel credits.

It builds loyalty for your brand so the customer can come again and again.

It can be credited to free shipping or tiny items like lashes.

This can be evolving into a referral system that spreads the word of mouth.

Where your customers advertise for you so, in the long run, you have a lower customer acquisition cost.

It can affect your margin a bit but it has more potential than you think.

7- Ditch Subdomains

You will be having a lot of transactions on your website.

You must roll up your guards to save these checks.

Subdomain is easier to hack into, and it’s not so professional.

Get yourself a domain on GoDaddy that aligns with your LLC legal name and your social media handles.

And set up a professional email on Google Workspace according to your domain.

So, people can understand that you mean business.

8- Pop-ups Optimization

Imagine if you walked into a store and the staff slapped you with heavy ad posters.

It’s annoying!

Time out your pop-ups and it’s better to use just one.

It seems like an ad so people can be blind to it and close it without reading a single word.

Write a catchy phrase with large numbers that offer free value in exchange for their emails.

Use powerful and visual words and make the value indispensable.

Make them feel like missing a huge deal that they can regret later.

Don’t use crappy images or third-party lead magnets with obvious branding.

It should look like a gift more than an ad and for them to feel special to subscribe to your list.

9- Analyze Your Traffic

Your relationship with a customer must be nurtured to last long.

Like any human customer.

But you should date your customer.

Know what they’re into, understand their buying frequency, their purchasing patterns, and if they need products they don’t know about.

Notice when they lose interest and if they’re complaining about something.

You should understand your audience in big numbers too.

Use the Google Search Console to understand where you excel and where you half-cooked it.

Your traffic is the lifestream of your brand that makes you conversions and ultimately profits.

Use tools like Ahrefs even if you paid for some of the functions and analyze further.

But to get traffic you should write plenty of valuable blogs on your website.

So, when they need a product one day, they think of you.

10- Simplifiy Product Pages

Product pages make you money, so you should consider optimizing them.

Remove the social sharing button because no one shares a product.

Include frequently asked questions that cover most of the product functions and usages.

Write bullet points about the benefits (the deeper value of the features).

And add videos if possible to demonstrate installation and maintenance.

You can make a product page template for certain product categories that you can summon quickly and make minor adjustments to match the product perfectly.

I always like to open famous brands' websites and learn from them even when Private Label is selling more than enough.

But these giant companies have something to offer and they spend months and thousands of dollars to optimize their pages even if it is to make them simple and clean.

11- Add Value, Expect Demand

People buy for the margin between the cost and the delivered value.

Your product is not just the material and features.

Do you notice how a lot of commodities brands offer things like spoons and cups with their brand?

It’s because it’s a free value that makes it a good deal to buy the product.

Education can be a great value.

When people brag about their beauty and hair products they want to prolong it while being perceived like they know their stuff.

This value can be in blogs, lives, or reels.

Content marketing is the cornerstone of marketing nowadays.

You should deliver value above and beyond.

12- What is The Bounce Rate?

The bounce rate indicates how many users leave the website as soon as they visit it.

A high bounce rate makes the search engine rank you a lot lower than you might deserve.

It’s about turn-offs.

You might be targeting the wrong audience.

Your website might look outdated like if you don’t have recent blogs or season offers.

It can be like we said distracting or aggressively selling.

You can be low on variants and you need to restock products.

The margins too are a great factor. If they buy hair products very often they can notice unnecessary expensive items or very cheap products that scare them off.

You don’t offer free shipping or any discounts at all.

It can be a technical issue too like your website has faulty images or it messes with products at the checkout.

Test your website every week and make sure it’s a seamless reasonable experience.

13- How to Sell on the Homepage?

I noticed some people feature a product on the landing page that a customer can buy on the spot.

Who starts a conversation like that?

It’s a very insurance-pushing style.

You should be luring the customer with the immersive experience to build up to your sales pitch and from there you can upsell or cross-sell more products with recommendations and email flows.

Feature collections and products.

And if you want to make a banner or content block with just one product attach reviews or videos to elevate your pitch without any Add to Cart buttons or things like that.

Organize the main page to be intervals between selling and entertainment.

And tell a story they can feel by scrolling down which accumulates to the urgency to buy.

14- Do You Need A Specialist?

Shopify developing freelancers can be costly, they might upsell you modifications that you may not need.

A lot of people on the internet can claim they’re gurus or experts.

And they know absolutely nothing about e-commerce but a couple of tutorials they just learned.

You can do it by yourself.

That is why Shopify, Wix, and similar brands launched their businesses.

To make it easier and accessible for people to start their business with drag and drop functionalities.

Open the backend of Shopify every day click on every option and test every function.

Shopify has a YouTube channel with very valuable content and of course our Hair Business Blueprint Channel.

And if you need a pre-designed website you can get one at a great value of $99 with a team customizing it to your preferences at the Dropship Beauty website.

15- It’s a Lot Easier Now

When you get sales, and I know for certain that you will.

You will have less luxury to optimize your store.

A lot of pages and a lot of modifications with no good time slots to make them.

When you get bigger it will be a bigger headache but you need to launch it properly to get this big.

I started by knowing nothing about all of that.

Now, Private Label is an 8-figures company.

What is the secret? Nothing.

It’s a punch of secrets and work, it’s not a single formula that you can apply.

But if there is one thing I need you to do, is to be consistent about your dream.

Learn and apply every day.

If you got lost, check our Masterclass, you will get along with the community, and keep up with the Hair Business Blueprint, I’ll answer any questions personally, read my book Fearless Beauty to learn how I made it in detail.

You’re about to be great.